01 — One carousel, start to finish
Hard news, delivered gently.
“Fertility after 35” moves from the question, through the facts, to reassurance, and ends on a next step instead of fear.
02 — The content system
Five templates, one calm voice.
All work
Project 07 — Social content system · Healthcare
Dr Lakshmi
The Parenthood Fertility Clinic. A calm, clear social content system for a sensitive health topic, built so a fertility clinic can talk about hard facts without fear.
- Client
- Dr Lakshmi · The Parenthood Fertility Clinic
- Category
- Social content system, healthcare
- Role
- Designer
- What I made
- A social content system: five post templates, carousels and a palette
- Year
- 2026 · June–August
The challenge
Fertility is a topic people approach with worry, and often shame.
The solution
Inform without alarming: correct myths, explain treatments, and keep every post warm and credible. [Vishal to confirm the brief wording and that the clinic is happy for the work to be shown.]