All work

Project 06 — Brand identity · Lifestyle

Haveli by Ahlawat

An identity inspired by the arched gateways of North Indian havelis: heritage, held in a simple two-colour mark.

Haveli by Ahlawat emblem Primary mark
Client
Haveli by Ahlawat
Category
Brand identity, Indo-western fashion
Role
Brand designer
What I made
Emblem and logo system, colour palette, typography, and applications from tags and boxes to a bag, tissue and stamp
Year
2026
Haveli by Ahlawat arched gateway emblem on maroon

Haveli by Ahlawat is an upcoming clothing brand based in Delhi, India. It makes Indo-western attire, blending traditional Indian elements with contemporary accents.

01 — Logo system

A gateway you could walk through.

The emblem is an arch because a haveli, the grand family home of North India, is built around arches like these. The mark pays homage to the architectural style the brand stems from: heritage, held in a simple two-colour mark.

The emblem on ivory, maroon and olive

02 — Colour

Regal, earthy, quietly festive.

Primary colours Deep Maroon, Sandalwood Beige, Earth Umber and Soft Ivory, with Antique Gold, Deep Olive and Kumkum Red as secondaries

03 — Typography

Wide headers, light and modern text.

Aviano Sans for headers, Jura Light for subheads and Poppins for body text

04 — Applications

Tags, boxes, bags and a stamp.

Hang tags, a gift box, a shopping bag and a stamp in the Haveli identity